Applied Neuroscience:
Decoding Emotions,
Transforming Decisions
We use technologies and neuroscience to help you evaluate, measure, and test consumer behavior.
Advanced expertise in
Pioneers in neuroscientific research in Brazil
Want to master neuroscience?
Learn neuroscientific methods with real experts. Master implicit metrics with validated EEG, Eye Tracking, and Biometrics methodologies. Apply scientific rigor to your business strategies.
Discover the CoursesNENC 360°
Co-creation partnership with support in the 3 critical phases of your industry: product, packaging, and communication.
Discover NENC 360°NENC Boost
Increase your profit by listening to your customer. Fast and accessible solution, directly via WhatsApp.
Accelerate with BoostOur Clients
Institucional partners
What do
we do?
Neuroscience-based insights that reveal what no one sees, anticipate what no one predicts, and deliver what really works.
Research
(Nenc 360° e Adhoc)
Tailored neuroscientific studies to answer your business questions
- Sensory product validation
- Pre-testing of campaigns and packaging
- POS (Point of Sale) journey studies
- Diagnosis of websites and applications
NeuroLab & Consulting
Implementação de uma infraestrutura e tecnologias de ponta para decodificar o comportamento do consumidor.
- Implementation of turnkey laboratories
- EEG, Eye Tracking, and biometrics
- Applied Virtual Reality
- Analysis of implicit data
Training & Capacity Building
Capacitação e treinamentos estratégicos para transformar ciência em decisão de negócio.
- Marketing and R&D training
- Certification with NENC/APN seal
- Mentoring in market research
- Translating data into strategy
Which tools do we use?
Facial coding
Electrocardiogram (ECG)
Electroencephalography (EEG)
Facial electromyography (EMG)
Mouse Monitoring
Eyetracking
Virtual Reality
Galvanic Skin Response (GSR)
Implicit Tests
About NENC...
NENC was born from the knowledge and vision of Professor Dr. Airton Rodrigues, a reference in consumer neuroscience, and today is a pioneering institution that unites academic research and market application to decipher consumer behavior.
Since 2013, we have combined traditional research methodologies with cutting-edge neuroscientific technologies — EEG, Eye Tracking, Facial Coding, GSR — to reveal not only what the consumer says, but what they feel.
Our multidisciplinary team of scientists, analysts, and researchers transforms neural data into strategic decisions for brands such as Ajinomoto, Grupo Boticário, Natura, Pepsico, and Nestlé.
Today, there are already more than 450+ completed projects and 12,000+ consumers interviewed, proving that consumer neuroscience is not just science: it is results.
Our
structure
Reception Room
Reception of research participants with a welcoming and air-conditioned environment.
Sensory Booths
07 individual sensory booths prepared for data collection.
Focus Group Room
Room for qualitative research prepared for data collection.
Our team
Brains behind NENC
What our clients say
Gerente de Sensorial e Ciência do Consumidor - Ajinomoto
Fundadores Jardim Brasil
Consumer Science Specialist
Grupo boticário
Coordenadora de Ciências Sensoriais e do Consumidor - GL Foods