From holistic studies to focused on-demand testing
Research
NENC 360º and Ad Hoc Research
Tailor-made research, delivering objective answers about consumer behavior in days, not weeks. Ideal for validating concepts, products, campaigns, and packaging.
Fast Insights for
Strategic Decisions
We combine neuroscience and traditional methodologies to deliver insights that transform marketing, product, and innovation decisions.
Discover our Research portfolio.
NENC 360º
A three-phase co-creation partnership, where each stage generates direct inputs for the next, creating a continuous decision trail based on neuroscientific data.
- Co-creation at every stage of your industry
- Multimetric technology (EEG, Eye Tracking, GSR)
- NENC scientific validation seal
NENC Boost
An agile and practical solution that integrates neuroscience and artificial intelligence directly into WhatsApp. A direct channel, eliminating barriers between your customer's feelings and your establishment.
- Ideal for improving customer loyalty
- Practical and fast, with easy implementation
- Fast results
Product Evaluation
Neuroscientific insights to optimize product acceptance and competitiveness.
- Food and beverage testing
- Cosmetics testing
- Concept testing
- Neuro-guided optimization of the consumer experience
Communication &
Advertising Analysis
Measurement of attractiveness, memorization, and consumer attention towards your advertising.
- Video and advertising analysis
- New packaging analysis
- Communication effectiveness testing
Study of
POS Experiences
Neuroscience reveals the ideal packaging design and strategic display for the shopping journey.
- Packaging performance at POS
- Planogram optimization
- Analysis and improvement of the consumer journey
Digital Insights:
Website and App Analysis
Understand what truly attracts attention, triggers emotions, and generates conversions.
- Website and app diagnostics
- Creative evaluation for paid traffic
- Viral potential analysis
Neuroscience
Applied to Branding:
Measure emotional impact, define your attribute territory with brain science, and boost your brand's recognition and preference with neuroscience.
- Brand positioning
- Emotional impact measurement
- Attribute territory definition
Neuropolitics
Perspectives on voter behavior, allowing you to create campaigns that generate a lasting impact and build a solid support base.
- Acceptance vs. rejection evaluation
- Campaign speech testing
- Real-time impact of debates